Prepared by The Funnel Therapist · August 2026

Nashville, Jan 29–31 2027: Two Hero Angles

Visual mock-ups of the Nashville landing page copy, brand values read from the live brianscottlive.com computed styles. Not live pages — no ticket processing. Built for layout, hierarchy and pacing review before the ClickFunnels build.

Control — “The Change Was Never Held”

Absolution + mechanism hero. Angle 1: the change was real, it just was never held long enough to set.

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Variant B — “You Won’t Have To Explain Yourself”

Belonging hero. Angle 2: the room where nobody needs the backstory.

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Both pages share sections 6–20 identically. Only the hero and the two flagged lines in “The First Room” differ. Items marked CONFIRM are still awaiting Brian: event name, block cut-off date, venue/host photos, session times. Design deviation from Brian’s live template, made deliberately: the persistent nav (About / Speakers / Schedule) is dropped per the house funnel-page standard — every nav link is an exit on a page with one job. Flag if brand consistency across events should win instead.