Prepared by The Funnel Therapist · August 2026
Visual mock-ups of the Nashville funnel: two landing-page hero angles, the order form and the single upsell, plus the brand reference. Colour and type values read from the live brianscottlive.com computed styles, not chosen by eye. Not live pages, nothing processes a payment. Built for layout, hierarchy and pacing review before the ClickFunnels build.
The landing page · split test
Absolution + mechanism hero. Angle 1: the change was real, it just was never held long enough to set.
Open the page →Transformation hero on the belonging mechanism. Angle 2: three days without explaining yourself, and the private self becomes the permanent one.
Open the page →The checkout flow · white ground · four steps
Nashville headline, the early-bird countdown retargeted to Dec 31, two-step indicator in copper instead of CF’s blue, and the order summary as its own column.
Open the page →Money, matched to the avatar’s #1 desire. Full QC run; three product facts still block go-live. Historically 15–44%, and the spread is frame-match.
Open the page →The shift one rung out, ending on service. The doomsday open is gone. $50 matches Brian’s own evergreen price. Expect ~12%.
Open the page →Activate then actualize, with the 90-day, 130-meditation program promoted to the lead. The only OTO whose product mirrors the event’s own two beats.
Open the page →Chain: order form → OTO1 $99 → OTO2 $50 → OTO3 $50 → confirmation. Only the last page’s decline link may promise the confirmation page; the first two say “I’ll pass on this one.” No page carries a countdown, a “Wait!” or a guilt-worded decline, by decision: this audience is documented as punishing pressure.
Reference
Both landing pages share sections 6–20 identically. Only the hero and the two flagged
lines in “The First Room” differ. Items marked CONFIRM
are still awaiting Brian: event name, block cut-off date, venue/host photos, session times.
Design deviation from Brian’s live template, made deliberately: the persistent nav
(About / Speakers / Schedule) is dropped per the house funnel-page standard, since every nav
link is an exit on a page with one job. Flag if brand consistency across events should win instead.
The two checkout pages are layout, hierarchy and colour only. Photography and product
graphics are still open, and the forms process nothing.