Reality Revolution Live · Nashville, January 29–31 2027

Brand Palette & Type

Every hex code used across the Nashville funnel, what each one is allowed to do, and the measured contrast that decided it. Two grounds: the landing page is dark, the checkout flow is white.

1. The two-tone

Every Brian Scott event runs one hue family in a light/dark pair: Sedona terracotta, Austin cyan, Newark lavender. Nashville is marquee gold and deep bronze. The pair drives the CTA gradient, the countdown, and every accent.

Marquee Gold

#E8B84B

The light stop. Fills, gradients, accents on dark. Never as text on white.

Deep Bronze

#5C3B12

The dark stop. All headlines and accents on white. Copper for the order-form step bar.

Mid Bronze

#A87C25

Eyebrows and attributions on white. Large bold text only.

Hairline Gold

#F5CE6E

1px borders, the featured price tile, the pull-quote rule. Not a fill.

2. Grounds and ink

Dark ground · landing page

Libre Baskerville in gold

Lato body at 72% white. This is the landing page and both hero variants.

Token	Hex	Use
Page ground	`#151515`	Body background
Raised band	`#1C1C1C`	Alternating sections
Card	`#201A10`	Price tiles, bonus cards
Slider strip	`#241606`	Logo slider section only
Body ink	`rgba(255,255,255,.72)`	Paragraphs
Headline ink	`#FFFFFF`	H1, H2
Hairline	`rgba(255,255,255,.10)`	Borders, rules

Light ground · order form + OTO

Libre Baskerville in bronze

Lato body in near-black. Read off the live pages: the order-form section is #FFFFFF and the OTO body is transparent over white.

Token	Hex	Use
Page ground	`#FFFFFF`	Body background
Raised band	`#FDF8EE`	Alternating sections
Card	`#FBF4E6`	Form panel, stack items, price card
Body ink	`#1C1C1C`	Paragraphs. The live pages’ own value.
Body ink, soft	`#4A4137`	Lede, secondary copy
Muted	`#6E6255`	Field labels, fine print, the no-thanks link
Headline ink	`#5C3B12`	All H1/H2/H3
Hairline	`rgba(92,59,18,.16)`	Borders, rules

3. The CTA gradient

Yes, add Large Sums of Money for $99

linear-gradient(to right, #E8B84B, #5C3B12, #E8B84B)
White text, 15px radius, 1px rgba(0,0,0,.2) border, inset top highlight rgba(255,255,255,.2), plus the diagonal glimmer sweep. Identical geometry to Sedona, Austin and Newark; only the hue pair changes.

Countdown runs the light-centre version, #E8B84B → #FFF8E7 → #E8B84B, with bronze digits and labels, because white digits on gold are unreadable.

One honest caveat

White text on the gold stop measures 1.84:1. That is below every accessibility floor, and it is what all of Brian’s live event pages already do, on every event. Brand consistency and legibility genuinely conflict here.

Two measured fixes, if he ever wants one:

Keep gold, swap the ink. Bronze #5C3B12 on gold is 5.45:1, passes everything, and matches the countdown treatment.

Keep white, darken the stops. #A87C25 → #5C3B12 → #A87C25 puts the worst point at 3.62:1, which passes for large bold text. Costs some marquee brightness.

4. Measured contrast

WCAG relative luminance, computed not eyeballed. AA needs 4.5:1 for body text and 3:1 for large bold text (19px and up).

Foreground	On	Ratio	Verdict
`#FFFFFF`	`#151515`	18.3:1	Everything
`#F5CE6E`	`#151515`	12.1:1	Everything
`#E8B84B`	`#151515`	9.9:1	Everything
`#5C3B12`	`#FFFFFF`	10.1:1	Everything
`#1C1C1C`	`#FFFFFF`	16.7:1	Everything
`#5C3B12`	`#E8B84B`	5.5:1	Everything
`#A87C25`	`#FFFFFF`	3.6:1	Large bold only
`#FFFFFF`	`#E8B84B`	1.8:1	Fails. Buttons only, by brand precedent.
`#E8B84B`	`#FFFFFF`	1.8:1	Never. Use #5C3B12 or #A87C25.

5. Type

Headlines · Libre Baskerville 700

The Money Shift Is The One You’ll Most Want To Keep.

font-family:"Libre Baskerville",Georgia,"Times New Roman",serif
Weights loaded: 400, 700. Headlines always 700. Serif carries the event’s gravity; Brian’s live pages use Open Sans throughout, which is the single biggest visual upgrade in this build.

Body & subheads · Lato 400 / 700 / 900

In my experience, the money belief is the one that gets tested hardest in an ordinary week. Not on day two, when the room is lit and everything feels possible.

Lato 900 uppercase: eyebrows and button text

font-family:"Lato",Helvetica,Arial,sans-serif
Weights loaded: 400 body, 700 emphasis and field labels, 900 buttons and eyebrows.

Role	Family	Weight	Size	Notes
H1	Libre Baskerville	700	`clamp(1.9rem, 4.4vw, 2.9rem)`	line-height 1.2, `text-wrap:balance`
H2	Libre Baskerville	700	`clamp(1.4rem, 2.6vw, 1.9rem)`	Section heads and crossheads
H3	Lato	900	1.15rem	Uppercase, .06em tracking, for form and panel heads
Lede	Lato	400	1.15rem	Soft ink, sits under the H1
Body	Lato	400	18px base, 1.6 line-height	`text-wrap:pretty`
Eyebrow	Lato	700	.95rem	Uppercase, .08em tracking
Button	Lato	900	1.12rem	Sentence case on the OTO, title case on the ticket CTA
Countdown digits	Libre Baskerville	700	2.1rem	Bronze on the light-centre gold
Fine print	Lato	400	.85rem	Muted ink

Google Fonts embed, one line, both families:
<link href="https://fonts.googleapis.com/css2?family=Libre+Baskerville:wght@400;700&family=Lato:wght@400;700;900&display=swap" rel="stylesheet">
In ClickFunnels Classic, add both from the editor’s font picker (both are in its Google Fonts list) rather than pasting this tag, so the editor’s own dropdowns offer them on every element.